haku: @indexterm education / yhteensä: 1254
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| Tekijä: | |
| Otsikko: | Editorial: This thing called marketisation |
| Lehti: | Journal of Marketing Management
2011 : OCT, VOL. 27:11-12, p. 1081-1086 |
| Asiasana: | internationalization business schools international marketing education consumerism higher education students service quality culture |
| Kieli: | eng |
| Tiivistelmä: | Introduction to the special issue about marketisation, containing the following articles: "Strategic, competitive and co-operative approaches to internationalisation in European business schools" by Bennett, R. and Kottasz, R. "Marketing strategy implementation in higher education: a mixed approach for model development and testing" by Naidoo, V. and Wu, T. "The consumerist turn in higher education: policy aspirations and outcomes" by Naidoo, R; Shankar, A. and Veer, E. "Market subjectivity and neoliberal governmentality in higher education" by Varman, R; Saha, B. and Skålen, P. "Using student-choice behaviour to estimate tuition elasticity in higher education" by Carter, R.E. and Curry, D.J. "The effects of pre-enrolment emotions and peer group interaction on students' satisfaction" by Palmer, A. and Koenig-Lewis, N. "The idiosyncratic behaviour of service quality, value, satisfaction and intention to recommend in higher education: an empirical examination" by Ledden, L; Kalafatis, S.P. and Mathioudakis, A. "Service recovery in higher education: does national culture play a role?" by Gruber, T; Chowdhury, I.N. and Reppeö, A.E. |
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