haku: @indexterm education / yhteensä: 1254
viite: 5 / 1254
Tekijä:
Otsikko:Editorial: This thing called marketisation
Lehti:Journal of Marketing Management
2011 : OCT, VOL. 27:11-12, p. 1081-1086
Asiasana:internationalization
business schools
international marketing
education
consumerism
higher education
students
service quality
culture
Kieli:eng
Tiivistelmä:Introduction to the special issue about marketisation, containing the following articles:
"Strategic, competitive and co-operative approaches to internationalisation in European business schools" by Bennett, R. and Kottasz, R.
"Marketing strategy implementation in higher education: a mixed approach for model development and testing" by Naidoo, V. and Wu, T.
"The consumerist turn in higher education: policy aspirations and outcomes" by Naidoo, R; Shankar, A. and Veer, E.
"Market subjectivity and neoliberal governmentality in higher education" by Varman, R; Saha, B. and Skålen, P.
"Using student-choice behaviour to estimate tuition elasticity in higher education" by Carter, R.E. and Curry, D.J.
"The effects of pre-enrolment emotions and peer group interaction on students' satisfaction" by Palmer, A. and Koenig-Lewis, N.
"The idiosyncratic behaviour of service quality, value, satisfaction and intention to recommend in higher education: an empirical examination" by Ledden, L; Kalafatis, S.P. and Mathioudakis, A.
"Service recovery in higher education: does national culture play a role?" by Gruber, T; Chowdhury, I.N. and Reppeö, A.E.
SCIMA tietueen numero: 275699
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