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| Tekijä: | Shaw, G. Bailey, A. Williams, A. |
| Otsikko: | Aspects of service-dominant logic and its implications for tourism management: examples from the hotel industry |
| Lehti: | Tourism Management
2011 : APR, VOL. 32:2, p. 207-214 |
| Asiasana: | service industries production hotel and catering industry innovation marketing management |
| Kieli: | eng |
| Tiivistelmä: | This paper showcases the concept of service-dominant logic as a research paradigm in marketing management. It does so in the context of tourism managements need to engage with wider debates within the mainstream management literature. Moreover it demonstrates the importance of service-dominant logic in uncovering co-production and co-creation's in the tourism industry. These ideas are discussed in detail through a case study about the UK hotel industry that draws on new empirical research undertaken by the authors. |
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