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Tekijä:Powell, S. M.
Otsikko:Commentary. The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective
Lehti:European Journal of Marketing
2011 : VOL. 45:9/10, p. 1365-1379
Asiasana:COMPANIES
marketing
image
organizations
social responsibility
business ethics
corporate strategy
employees
Kieli:eng
Tiivistelmä:This paper explores the nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility. The paper is based on a review of past and current research. The study drafts potential problems with internal organizational ethical alignment, between employees and their organization's ethical corporate identity. In addition, the paper emphasizes the need for a fundamental reappraisal of marketing at the organizational level.
SCIMA tietueen numero: 275898
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