haku: @indexterm Marketing strategy / yhteensä: 884
viite: 14 / 884
| Tekijä: | Gonzalez-Padron, T. L. (et al.) |
| Otsikko: | Knowledge management and balanced scorecard outcomes: exploring the importance of interpretation, learning and internationality |
| Lehti: | British Journal of Management
2010 : DEC, VOL. 21:4 p. 967-982 |
| Asiasana: | knowledge management marketing management organizational learning marketing strategy information technology innovation learning balanced scorecard |
| Kieli: | eng |
| Tiivistelmä: | This article applies the balanced scorecard as a framework for evaluating how organizational learning and sensemaking affect actions relating to a global marketing strategy and subsequent financial performance. Using data from 169 multinational companies, results show that a specific set of knowledge activities is connected with balanced scorecard outcomes. Overall, these results propose that companies can improve their competitive position by emphasizing shared interpretation within the organization and including balanced scorecard elements when assessing performance. |
SCIMA