haku: @indexterm Marketing strategy / yhteensä: 884
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Tekijä: | Damanpour, F. |
Otsikko: | An integration of research findings of effects of firm size and market competition on product and process innovations |
Lehti: | British Journal of Management
2010 : DEC, VOL. 21:4 p. 996-1010 |
Asiasana: | technological innovation competition new products marketing strategy planning strategic planning |
Kieli: | eng |
Tiivistelmä: | This article reviews and quantitatively integrates the results of the empirical studies of the associations of company size and market competition with product and process innovations. The accumulation of research findings and subgroup analyses of construct measurement don't support substantial differences in the strength of the effect of size or competition on the two innovation types. |
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