haku: @journal_id 475 / yhteensä: 1037
viite: 28 / 1037
Tekijä:Eisenmann, T.
Parker, G.
Alstyne, T. van
Otsikko:Platform envelopment
Lehti:Strategic Management Journal
2011 : DEC, VOL. 32:12 p. 1270-1285
Asiasana:market share
simulation models
bundling
price discrimination
economies of scale
econometrics
substitute goods
case studies
Kieli:eng
Tiivistelmä:This article investigates platform envelopment. Through envelopment, a provider in one platform market can enter another, and merge its own functionality with that of the target in a multi-platform bundle that leverages shared user relationships. A typology of envelopment attacks is presented based on whether platform pairs are complements, weak substitutes, or functionally unrelated and conditions under which these attack types are likely to succeed are analyzed.
SCIMA tietueen numero: 276148
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