haku: @journal_id 475 / yhteensä: 1037
viite: 11 / 1037
Tekijä:Kriauciunas, A.
Parmigiani, A.
Rivera-Santos, M.
Otsikko:Leaving our comfort zone: integrating established practices with unique adaptations to conduct survey-based strategy research in nontraditional contexts
Lehti:Strategic Management Journal
2011 : SEP, VOL. 32:9 p. 994-1010
Asiasana:strategic planning
case studies
small business
benchmarking
large businesses
organizational effectiveness
electronic commerce
response rate
surveys
Kieli:eng
Tiivistelmä:This article examines nontraditional survey methods through three case studies and an analysis of a decade of published work. It is found that sample frame creation and survey administration require the greatest degree of adaptation, while survey instrument creation most closely follows established practices. Employing context-specific sampling frames and administration techniques is recommended, although established survey instruments and scales can be used. The conclusions emphasize the importance of overlaying unique adaptations onto established practices to achieve acceptable response rates, obtain accurate and robust data, and provide the basis for later meaningful analysis.
SCIMA tietueen numero: 276206
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