haku: @indexterm consumption / yhteensä: 885
viite: 5 / 885
| Tekijä: | Moraes, C. Shaw, D. Carrigan, M. |
| Otsikko: | Purchase power: an examination of consumption as voting |
| Lehti: | Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 1059-1079 |
| Asiasana: | purchasing power market conditions consumer behaviour consumer research power consumption |
| Kieli: | eng |
| Tiivistelmä: | An increase is reported in political activity through the marketplace in the form of 'consumer votes'. The use of marketplace votes by consumers to state their concerns about societal issues is a phenomenon with growing relevance for firms, as they are often influenced by such consumer citizenship. Therefore, this article aims to enhance the conceptual understanding of the consumer voting phenomenon. It examines marketplace power relations and the constraints and enabling mechanisms they can pose to consumers pursuing change through consumer voting. Consumer voting practices, consumer sovereignty discourses, and power tensions in marketplace encounters are studied in the context of Foucault's notions of power, technologies of the self, and governmentality. Foucault offers a critical lens to illuminate consumer resistance's potential, a rather neglected approach so far by the extant marketing and consumer research literature. |
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