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Tekijä:Heikkurinen, P.
Forsman-Hugg, S.
Otsikko:Strategic corporate responsibility in the food chain
Lehti:Corporate Social Responsibility and Environmental management
2011 : SEP-OCT, VOL. 18:5, p. 306-316
Asiasana:social responsibility
corporate responsibility
stakeholders
companies
case studies
globalization
sustainable development
consumption
food industry
Finland
Vapaa asiasana:interviewing
Kieli:eng
Tiivistelmä:This article examines how food chain responsibility can be connected to strategy. A multiple case study method was used and the data were collected through 20 semi-structured interviews. It was found that the case companies aim at increasing their chain's competitiveness with CR. This leads to four types of strategic CR combinations: beyond-responsive and holistic, beyond-responsive and arrowhead, responsive and holistic, and responsive and arrowhead. The strategic CR combination that is inimitable and for which competitors can't find substitutes, can lead to a sustained competitive advantage and above-normal economic performance.
SCIMA tietueen numero: 276327
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