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| Tekijä: | Bel, G. |
| Otsikko: | How to compete for a place in the world with a hand tied behind your back: the case of air transport services in Girona |
| Lehti: | Tourism Management
2009 : AUG, VOL. 30:4, p. 522-529 |
| Asiasana: | airports airlines cost control Spain tourism local government |
| Kieli: | eng |
| Tiivistelmä: | This article examines the case of Girona-Costa Brava airport, an outstanding example of successfully increasing airport activity. Passenger traffic has experienced an increase of 770% between 2002 and 2007, expected to keep increasing also in the near future. The main factor behind this growth has been the expansion of Ryanair operations. We discuss how the conditions provided by the region and the airport facilities have met what's usually required by low-cost companies to expand operation in secondary regional airports. Also, within a framework of a lacking commercial activism by the airport manager, the commercial and financial policies implemented by regional and local authorities to tempt airlines increase their flying to Girona airport are analyzed, even in the cases when the authorities do not have any responsibility for airport management. |
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