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| Tekijä: | Aagaard, A. Gertsen, F. |
| Otsikko: | Supporting radical front end innovation: perceived key factors of pharmaceutical innovation |
| Lehti: | Creativity and innovation management
2011 : DEC, VOL. 20:4, p. 330-346 |
| Asiasana: | Denmark pharmaceutical industry companies case studies innovation health service management |
| Kieli: | eng |
| Tiivistelmä: | This paper analyzes the extent of radical front end innovation support in pharmaceutical companies. A case study of H. Lundbeck A/S, a Danish pharmaceutical company, and explorative studies of seven European and American pharmaceutical companies are used as empirical data. The paper aims to display the uniqueness of pharmaceutical innovation in terms of front end innovation and add to the existing front end innovation literature. |
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