haku: @indexterm education / yhteensä: 1254
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Tekijä:Benecke, D.R.
Bezuidenhout, R-M.
Otsikko:Experiential learning in public relations education in South Africa
Lehti:Journal of communication management
2011 : VOL. 15:1, p. 55-69
Asiasana:higher education
education
training
learning
public relations
South Africa
Kieli:eng
Tiivistelmä:This paper aims to present a view on the experiential learning (hereafter as: exp-lrng) practices in public relations (herein as: PR) education in South Africa (as: S.A.) , with the focus on identifying the view of the educators on exp-lrng and the different exp-lrng methods used in the education and training of PR learners in S.A.
A qualitative approach supported by quantitative research techniques was used to determine the perception, interpretation and implementation of exp-lrng by higher education institutions as service providers of PR qualifications. There is found a shared opinion of the importance of exp-lrng. In addition, exp-lrng as a learning approach is not followed.
SCIMA tietueen numero: 276415
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