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| Tekijä: | Schlegelmilch, B. B. Öberseder, M. |
| Otsikko: | Half a century of marketing ethics: Shifting perspectives and emerging trends |
| Lehti: | Journal of Business Ethics
2010 : APR II, VOL 93:1, p. 1-19 |
| Asiasana: | marketing business ethics literature research review |
| Kieli: | eng |
| Tiivistelmä: | The purpose of the article is to present a comprehensive literature review of marketing ethics. The authors provide an overview of marketing ethics research, identify the most significant studies in the field, and evaluate the journals that have had the most important influence on marketing ethics. A so-called marketing ethics impact factor (MEIF) is created based on citation analysis of the literature review, comprising almost 50 years of marketing ethics research. MEIF helps evaluate a journal's influence on the discipline. |
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