haku: @indexterm hotel and catering industry / yhteensä: 391
viite: 6 / 391
| Tekijä: | Nam, J. Ekinci, Y. Whyatt, G. |
| Otsikko: | Brand equity, brand loyalty and consumer satisfaction |
| Lehti: | Annals of Tourism Research
2011 : JUL, VOL. 38:3, p. 1009-1030 |
| Asiasana: | tourism hotel and catering industry restaurants consumer satisfaction brand loyalty |
| Vapaa asiasana: | brand equity |
| Kieli: | eng |
| Tiivistelmä: | This study aims to explore the mediating effects of consumer satisfaction (henceforth as: cons-sat.) on the relationship btw. consumer-based brand equity and brand loyalty (herein as: b-l.) in the hotel and restaurant industry. Using structural equation modelling approach and based on a sample of nearly 380 customers, the five dimensions of brand equity-physical quality, staff behaviour, ideal self-congruence (as: i-s-c.), brand identification (as: b-i.) and lifestyle-congruence (as: l-c.) are found of having positive effects on cons-sat. which is suggested to partially mediate the effects of staff behaviour, i-s-c. and b-i. on b-l. The effects of physical quality and l-c. on b-l. are found to be fully mediated by cons-sat. |
SCIMA