haku: @indexterm consumer behaviour / yhteensä: 2688
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| Tekijä: | Hutton, G. Fosdick, M. |
| Otsikko: | The globalization of social media: consumer relationships with brands evolve in digital space |
| Lehti: | Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 564-570 |
| Asiasana: | internet consumer behaviour brands |
| Vapaa asiasana: | social media |
| Kieli: | eng |
| Tiivistelmä: | This paper presents findings of global social media study series. The study focuses on active internet users between ages of 16 and 54. This paper contains results from year 2006 to 2010. |
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