haku: @author Holbrook, M.B. / yhteensä: 9
viite: 9 / 9
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| Tekijä: | Holbrook, M.B. |
| Otsikko: | A note on sadomasochism in the review process: I hate when that happens |
| Lehti: | Journal of Marketing
1986 : SUMMER, VOL. 50:3, p.104-108 |
| Asiasana: | CONSUMER RESEARCH MEASUREMENT |
| Kieli: | eng |
| Tiivistelmä: | An index of consumer sentiment toward marketing,which is intended to be validated,longitudinal,aggregate measure of national consumer research communities is proposed. The measure and measurement procedure and validation evidence are also described. Since replication of prior research on this issue is also involved,information on the recent evolution of consumer sentiment toward marketing is presented. The provision of a regular,validated measure of the public impression of marketing should be of interest to marketing-consumer researchers, practitioners and to public policy makers,and the general public as well. |
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