haku: @author Holbrook, M.B. / yhteensä: 9
viite: 8 / 9
| Tekijä: | Olney, T. Holbrook, M.B. Batra, R. |
| Otsikko: | Consumer Responses to Advertising: The Effects of AD Content, Emotions, and Attitude toward the Ad on Viewing Time |
| Lehti: | Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 440-453 |
| Asiasana: | ADVERTISING CONSUMER RESEARCH TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
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