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| Author: | Dell'Era, C. Verganti, R. |
| Title: | Collaborative strategies in design-intensive industries: knowledge diversity and innovation |
| Journal: | Long Range Planning
2010 : FEB, VOL. 43:1, p. 123-141 |
| Index terms: | design management innovation product design portfolio management customers |
| Language: | eng |
| Abstract: | This article examines how a company can develop a proper collaborative strategy by identifying an effective portfolio of designers. Companies that innovate are shown to collaborate with a broad range of external designers. Innovativeness seems not do depend on diversity brought by an individual designer byt on diversity brought by the entire portfolio of designers of a firm. Thus, the companies should not focus only on the characteristics of single external parties when developing a collaborative innovation strategy but rather manager carefully a balanced portfolio of collaborators. |
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