search query: @all viral marketing / total: 10
documents: 1-10 / 10
« previous page | next page »
 titleyearauthor
1.
Investigating generational differences in e-WOM behaviours: for advertising purposes, does X = Y?
International Journal of Advertising
2011 : VOL. 30:4, p. 559-586
 2011 Strutton, D.
Taylor, D.G.
Thompson, K.
2.
Creative determinants of viral video viewing
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 349-368
 2010 Southgate, D.
Westoby, N.
Page, G.
3.
Strategies for online communities
Strategic Management Journal
2009 : MAR, VOL. 30:3, p. 305-322
 2009 Miller, K.D.
Fabian, F.
Lin, S-J.
4.
A multi-stage model of word-of-mouth influence through viral marketing
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 151-163
 2008 Bruyn, A. De
Lilien, G.L.
5.
Viral marketing: making the right connection
Admap
2005 : OCT, VOL. 40:9, (465), p. 31-32
 2005 Brier, N.
6.
Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 333-348
 2004 Phelps, J.E. (et al.)
7.
From genericide to viral marketing: on 'brand'
Language & Communication
2003 : JUL/OCT, VOL. 23:3-4, p. 331-357
 2003 Moore, R.E.
8.
How to make a viral impact
Strategies Europe
2001 : JAN, 4, p. 40
 2001 Lewis, E.
9.
Applying quantitative marketing techniques to the Internet
Interfaces
2001 : MAR-APR, VOL. 31:2, p. 90-108
 2001 Montgomery, A.L.
10.
This is one virus you want to spread
Fortune
2000 : DEC, VOL. 142:12, p. 117-119
 2000 Kelly, E.
« previous page | next page »
SCIMA