haku: @indexterm international marketing / yhteensä: 640
viitteet: 6-15 / 640
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6.
International strategies of emerging market firms
European Journal of Marketing
2010 : VOL 44:9/10, p. 1411-1436
 2010 Erdogmus, I. E.
Bodur, M.
Yilmaz, C.
7.
Defensive strategy framework in global markets
European Journal of Marketing
2010 : VOL 44:7/8, p. 1077-1100
 2010 Karakaya, F.
Yannopoulos, P.
8.
The impact of terrorist attacks on international stock markets
European Financial Management
2010 : SEP, VOL. 16:4, p. 585-598
 2010 Brounrn, D.
Derwall, J.
9.
Slogans: US and EU legal protection for slogans that identify and promote the brand
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 473-500
 2010 Petty, R.D.
Leong, S.H.S.
Lwin, M.O.
10.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
11.
The Lexus or the olive tree? Trading off between global convergence and local divergence
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 107-118
 2010 Ittersum, K. van
Wong, N.
12.
Flagship stores as a market entry method: the perspective of luxury fashion retailing
European Journal of Marketing
2010 : VOL. 44:1/2, p. 139-161
 2010 Moore, C. M.
Doherty, A. M.
Doyle, S. A.
13.
The CoO-ELM model. A theoretical framework for the cognitive processes underlying country of origin effects
European Journal of Marketing
2009 : VOL. 43:1-2, p. 62-89
 2009 Bloemer, J.
Brijs, K.
Kasper, H.
14.
Structure of marketing decision making and international marketing standardization strategies
European Journal of Marketing
2009 : VOL. 43:5-6, p. 794-825
 2009 Chung, H.F.L.
15.
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalization
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1325-1348
 2009 O'Cass, A.
Weerawardena, J.
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