haku: @author Pelsmacker, P. de / yhteensä: 8
viitteet: 1-8 / 8
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
1.
Context effects of TV programme-induced interactivity and telepresence on advertising responses
International Journal of Advertising
2011 : VOL. 30:4, p. 641-663
 2011 Cauberghe, V.
Geuens, M.
Pelsmacker, P. de
2.
How advertising strategy affects brand and USP recall for new brands and extensions
International Journal of Advertising
2010 : VOL. 29:2, p. 165-194
 2010 Dens, N.
Pelsmacker, P. de
3.
The advertising impact of an interactive TV program on the recall of an embedded commercial
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.352-362
 2008 Cauberghe, V.
Pelsmacker, P. de
4.
A Model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes
Journal of Business Ethics
2007 : JAN I, VOL.75:4, p. 361-380
 2007 Pelsmacker, P. de
Janssens, W.
5.
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 49-61
 2002 Pelsmacker, P. de
Geuens, M.
Anckaert, P.
6.
The Ethical Dimensions of Decision Processes of Employees
Journal of Business Ethics
2001 : SEP II, VOL. 33:2, p. 87-99
 2001 Roozen, I.
Pelsmacker, P. de
Bostyn, F.
7.
Explaining advertising intensity at the firm level: the Belgian case
Revue d
1992 : 2ND QUARTER, NO. 60, p.42-52
 1992 Pelsmacker, P. de
Jegers, M.
Proost, J.
8.
Explaining advertising intensity at the firm level: the Belgian case.
Revue d'Economie Industrielle
1992 : APR-JUN, 60, p.42-52
 1992 Pelsmacker, P. de
Jegers, M.
Proost, J.
« edellinen sivu | seuraava sivu »
SCIMA