haku: @indexterm consumer behaviour / yhteensä: 2688
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5.
An exploratory study into the factors impeding ethical consumption
Journal of Business Ethics
2011 : FEB II, VOL 98:4, p. 597-608
 2011 Bray, J.
Johns, N.
Kilburn, D.
6.
The globalization of social media: consumer relationships with brands evolve in digital space
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 564-570
 2011 Hutton, G.
Fosdick, M.
7.
Optimizing market segmentation for a global mobile phone provider for both targeting and insight
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 571-577
 2011 O'Regan, M. (et al.)
8.
Introducing the ad ECG: How the set-top box tracks the lifeline of television
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 586-593
 2011 Kent, R.
Schweidel, D. A.
9.
Which broadcast medium better drives engagement? Measuring the powers of radio and television with electromyography and skin-conductance measurements
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 578-585
 2011 Peacock, J.
Purvis, S.
Hazlett, R. L.
10.
The naked truth: revealing the affinity for graphic sexual appeals in advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 436-448
 2011 Reichert, T.
LaTour, M. S.
Ford, J. B.
11.
Damage control: limiting the fall-out from deceptive advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 394-403
 2011 Twomey, K. L.
Knight, J. G.
McNeill, L. S.
12.
The future is now: in pursuit of a more efficient and effective media strategy
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 345-355
 2011 Poltrack, D. F.
Bowen, K.
13.
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 205-217
 2011 Liu, Q.
Gupta, S.
14.
Willingness to pay for organic products: Differences between virtue and vice foods
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 167-180
 2011 Doorn, J. van
Verhoef, P. C.
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