haku: @indexterm marketing theory / yhteensä: 244
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1.
Investigating generational differences in e-WOM behaviours: for advertising purposes, does X = Y?
International Journal of Advertising
2011 : VOL. 30:4, p. 559-586
 2011 Strutton, D.
Taylor, D.G.
Thompson, K.
2.
Special section on extending service-dominant logic, introduction: Market systems, stakeholders and value propositions: towards a service-dominant logic-based theory of the market
European Journal of Marketing
2011 : VOL 45:1/2, p. 217-222
 2011 Vargo, S. L.
3.
Impact of customer orientation, inducements and ethics on loyalty to the firm: customers' perspective
Journal of Business Ethics
2010 : MAY, VOL. 93:2, p. 277-291
 2010 Valenzuela, L.M.
Mulki, J.P.
Jaramillo, J.F.
4.
Stages in the development of market orientation publication activity
European Journal of Marketing
2010 : VOL 44:9/10, p. 1385-1409
 2010 Goldman, A.
Grinstein, A.
5.
The theory-practice divide: thoughts from the Editors and Senior Advisory Board of EJM
European Journal of Marketing
2010 : VOL. 44:1/2, p. 5-20
 2010 Lee, N.
Greenley, G.
6.
Towards a critical political marketing agenda?
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 764-776
 2009 Moufahim, M.
Lim, M.
7.
Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p.
 2009 Patsiaouras, G.
Fitchett, J. A.
8.
Reframing critical marketing
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 681-696
 2009 Shankar, A.
9.
Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 643-659
 2009 Hackley, C.
10.
Editorial: Academy of Marketing Conference 2009 "Putting marketing in its place"
Journal of Marketing Management
2009 : VOL. 25:9-10, p. 861-866
 2009 Parkinson, S. (et al.)
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