haku: @journal_id 1758 / yhteensä: 45
viite: 7 / 45
| Tekijä: | Egan, J. |
| Otsikko: | Back to the future : divergence in relationship marketing research |
| Lehti: | Marketing Theory
2003 : VOL 2:1, p. 145-157 |
| Asiasana: | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKETING THEORY RELATIONSHIP MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This article concerns relationship marketing. Article examines the theory of relationship marketing from different point of views. Finally marketing research agenda is shown as a result. |
SCIMA