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Tekijä:Coker, B. L. S.
Ashill, N. J.
Hope, B.
Otsikko:Measuring internet product purchase risk
Lehti:European Journal of Marketing
2011 : VOL. 45:7/8, p. 1130-1151
Asiasana:internet
risk
consumer behaviour
risk analysis
purchasing
electronic commerce
Kieli:eng
Tiivistelmä:This article develops and validates a scale to reliably capture the variance of perceived risk towards purchasing on the internet at the product level. A two-dimensional scale to measure internet Production Purchase Risk (IPPR) was developed and tested in three studies. The findings show that the IPPR scale captures successfully the variance of evaluation judgment and internet security risk.
SCIMA tietueen numero: 273892
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