haku: @all audience / yhteensä: 519
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 otsikkovuositekijä
7.
Editorial. Special issue on "New horizons in arts, heritage, non-profit and social marketing"
Journal of Marketing Management
2010 : JUL, VOL. 26:7-8, p. 589-592
 2010 Bennett, R.
Kerrigan, F.
O'Reilly, D.
8.
Trainees' reactions to training: Shaping groups and courses for happier trainees
International journal of human resource management
2010 : OCT-DEC, VOL. 21:13-15 p. 2468-2487
 2010 Giangreco, A. (et al.)
9.
Modeling the appeal of movie features to demographic segments of theatrical demand
Journal of Cultural Economics
2010 : VOL. 34:4, p. 299-315
 2010 Redondo, I.
Holbrook, M.B.
10.
Cultural tourism behaviour and preferences among the live-performing arts audience: an application of the univorous-omnivorous framework
International Journal of Tourism Research
2010 : SEP/OCT, VOL.12:5, p. 481-496
 2010 Barbieri, C.
Mahoney, E.
11.
The power of reach and frequency in the age of digital advertising
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 403-415
 2010 Cheong, Y.
Gregorio, F. De
Kim, K.
12.
Survey-based targeting fine-tunes television media planning
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 428-439
 2010 Smith, J.A.
Boyle, B.A.
Cannon, H.M.
13.
Reminiscing television. Media ethnography, oral history and Finnish third generation media history
European Journal of Communication
2009 : MAR, VOL. 24:1, p. 49-67
 2009 Kortti, J.
Mähönen, T. A.
14.
Measuring advertising quality on television - deriving meaningful metrics from audience retention data
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 419-428
 2009 Zigmond, D. (et al.)
15.
Everyone needs idols. Reality television and transformations in media structure, production and output
European Journal of Communication
2009 : SEP, VOL. 24:3, p. 287-304
 2009 Kjus, Y.
16.
Mass communication tapping into participatory culture. Exploring Strictly Come Dancing and Britain's Got Talent
European Journal of Communication
2009 : DEC, VOL. 24:4, p. 481-493
 2009 Enli, G. S.
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