haku: @indexterm international marketing / yhteensä: 640
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3.
Editorial: at 50, the journal looks back... and ahead
Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4
 2011 West, D.
Chiagouris, L.G.
Precourt, G.
4.
Relationship-oriented cultures, corruption and international marketing success
Journal of Business Ethics
2010 : MAR, VOL. 92:2, p. 251-267
 2010 Chandler, J.D.
Graham, J.L.
5.
Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: A study from Russia
International Journal of Advertising
2010 : VOL. 29:5, p. 727-764
 2010 Puzakova, M.
Kwak, H.
Larsen Andras, T.
6.
International strategies of emerging market firms
European Journal of Marketing
2010 : VOL 44:9/10, p. 1411-1436
 2010 Erdogmus, I. E.
Bodur, M.
Yilmaz, C.
7.
Defensive strategy framework in global markets
European Journal of Marketing
2010 : VOL 44:7/8, p. 1077-1100
 2010 Karakaya, F.
Yannopoulos, P.
8.
The impact of terrorist attacks on international stock markets
European Financial Management
2010 : SEP, VOL. 16:4, p. 585-598
 2010 Brounrn, D.
Derwall, J.
9.
Slogans: US and EU legal protection for slogans that identify and promote the brand
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 473-500
 2010 Petty, R.D.
Leong, S.H.S.
Lwin, M.O.
10.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
11.
The Lexus or the olive tree? Trading off between global convergence and local divergence
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 107-118
 2010 Ittersum, K. van
Wong, N.
12.
Flagship stores as a market entry method: the perspective of luxury fashion retailing
European Journal of Marketing
2010 : VOL. 44:1/2, p. 139-161
 2010 Moore, C. M.
Doherty, A. M.
Doyle, S. A.
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