haku: @journal_id 1758 / yhteensä: 45
viitteet: 4-13 / 45
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 otsikkovuositekijä
4.
The community readiness model : a complementary approach to social marketing
Marketing Theory
2003 : VOL 3:4, p. 411-425
 2003 Kelly, K. J. (et al.)
5.
Taking a customer focus back into the boardroom : can relationship marketing do it?
Marketing Theory
2003 : VOL 3:1, p. 171-173
 2003 Grönroos, C.
6.
Relationship marketing : looking back, looking forward
Marketing Theory
2003 : VOL 3:1, p. 159-166
 2003 Ballantyne, D.
Cristopher, M.
Payne, A.
7.
Back to the future : divergence in relationship marketing research
Marketing Theory
2003 : VOL 2:1, p. 145-157
 2003 Egan, J.
8.
Customers and customer relationships in service firms : The perspective of the resource-based view
Marketing Theory
2003 : VOL 3:1, p. 119-143
 2003 Gouthier, M.
Schmid, S.
9.
Relationship marketing and customer satisfaction : an information economics perspective
Marketing Theory
2003 : VOL 3:1, p. 97-117
 2003 Rese, M.
10.
B2B relationships - a social construction of reality? A study of Marks and Spencer and one of its major suppliers
Marketing Theory
2003 : VOL 3:1, p. 79-95
 2003 Blois, K.
11.
Perceptions of dyadic business relationships : in search of the social psychological basis of interpersonal relationship perceptions in socio-economic exchange relationships
Marketing Theory
2003 : VOL. 3:1, p. 59-77
 2003 Berghäll, S.
12.
Brand equity in cooperative business relationships : exploring the development of a conceptual model
Marketing Theory
2003 : MAR, VOL. 3:1, p. 37-57
 2003 Durme, J. Van
Brodie, R.J.
Redmore, D.
13.
Professional interaction : exploring the concept of attraction
Marketing Theory
2003 : MAR, VOL. 3:1, p. 9-36
 2003 Harris, L.C.
O´Malley L.,
Patterson, M.
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